Eshan Gupta is a freshman in the School of Foreign Service, majoring in Science, Technology & International Affairs with a minor in Economics. He is originally from San Jose, California and as a result of COVID-19, he has been under shelter in place orders in Santa Clara county for two months, living at home with his family.
About the Collection
As a student interested in the intersection between international affairs and economics, I am documenting how various firms have responded to COVID-19. Restaurants, stores, gyms, and schools have all been adversely impacted and have not been able to transition to "work from home" as other firms have been able to do. I am documenting the various strategic operational decisions firms have made to maintain their consumer base and ensure revenue through uncertain times. Additionally, I examine the role of service providers such as mortgage companies, auto loan lenders, and car insurance companies that have scaled back payment requirements to account for wage losses for consumers. In this archive you will see a mixture of statements, news articles, and advertisements. Notably you will see several free home delivery promotions to promote restaurant usage, no contact delivery announcements, analyses of various services such as mortgage and car loans, and statistics surrounding the demands of various consumer goods. It is fascinating to see the firm level decision making taround COVID-19 and what creative marketing and operational tactics various companies have used to stay afloat, and remain socially responsible, during these trying times.
Archival Guide: How Private Firms Are Responding to COVID-19
My analysis accompanying my archive focuses on how various firms have chosen to respond to COVID-19 in order to maximize their profits while also being socially responsible. My collection is broken down into three key categories: consumer goods retail businesses , third party delivery providers, and other service providers. In my guide, I will analyze each section and provide examples that depict how these firms have responded to the coronavirus pandemic.
Consumer Goods Retail Businesses
These are firms that directly provide goods to consumers- think restaurants and retail stores. On a very broad level, this category of services have been hardest hit. As large retail stores have been shut down and restaurants have been closed for the dine-in option, more and more of these goods-providing firms are operating in the red. As a result, many of these firms have taken various approaches in regards to providing various discounts to boost their sales. On the other hand, there are several goods that have seen significant spikes in demand as a result of Coronavirus. Understanding how these goods have spiked in demand is also important.
Analysis: Olive Garden, Panda Express, and Chipotle have all implemented large amounts of discounts specifically on large quantities of foods in an attempt to incentivize people to come purchase their food. Knowing that individuals will not risk leaving their homes for solely the meal of one person, they have created family plans of food at heavy discounts in an attempt to attract consumers in this time.